Cheltenham BID Case Study

Statement pieces with impact was at the heart of Cheltenhams BID's latest scheme.

After winning the tender for the second time, we worked closely with the BIDs operation manager to deliver a scheme that showed off the town centre using big, bold motifs, with the centre piece of the scheme being a large 3D reindeer motif on the roundabout entrance to Montpelier.

After proposing uplighters in the trees around the main pedestrian area in an effort to keep installation costs down, the BID felt like more impact was needed. We worked closely with the BID to compromise on a solution that created a bigger impact whilst offsetting costs.

The scheme has proven to be a very popular addition to Cheltenham’s Christmas offering, with the Municipal Building receiving such praise that the BID has decided to retain the buildings lighting design for the next 3 years.

"We have been delighted with the quality and uniqueness of the products supplied. Cheltenham looks stunning during the festive season. The support and guidance given by The Festive Lighting Company has exceeded anything we could have hoped for. Their team understand what we want to achieve and work with us to put on an exceptional display each year."
Operations Manager

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